Revitalizing Commercial Zones: Enhancing Everyday Consumption Experiences for Residents

As we embark on the first year of the 15th Five-Year Plan period, how will Huangpu District continue to write a new chapter in improving people’s well-being?

During the 15th Five-Year Plan period, Guangzhou’s Huangpu District will focus on meeting residents’ diverse needs for dining, entertainment, leisure and shopping. Through three major measures—strengthening commercial area development, introducing high-quality consumer brands, and expanding consumption promotion activities—the district will drive consumption upgrading and bring greater benefits to residents.

In terms of commercial area development, Huangpu will continue optimizing its “1+2+5” commercial layout, which consists of one metropolitan-level commercial hub, two municipal-level commercial areas, and five district-level commercial areas. The district will focus on developing Huangpu Bay as the metropolitan-level commercial hub, Science City and Knowledge City as the two municipal-level commercial areas, and Dashadi, Nangang, West District, Changling and Yunpu as district-level commercial areas. Centering on the three major areas of Haishicheng, Science City and Knowledge City, Huangpu will build a commercial system featuring clear hierarchy and complementary functions.

The district will advance key projects such as the Dazhuang commercial plot to create regional commercial landmarks, accelerate the opening of projects including Xiangxue Time, and speed up the construction and investment attraction of commercial properties rebuilt through urban renewal projects, continuously enriching consumption scenarios.

Meanwhile, Huangpu will comprehensively promote the development of “15-minute community living circles” and actively support chain community supermarkets and instant retail brands such as Walmart and Meituan in expanding their presence. These efforts will extend convenient and high-quality community retail services to more residents, creating a balanced commercial landscape featuring landmark commercial hubs and warm, vibrant neighborhood communities.

In terms of introducing high-quality consumer brands, Huangpu will support both existing and newly opened commercial complexes in upgrading their business formats and innovating consumption scenarios. The district will accelerate the development of Sam’s Club and introduce high-quality brands such as InterContinental Hotels and Banyan Tree Hotels. By promoting the integrated development of commercial areas with premium business formats, quality brands and new consumption scenarios, Huangpu aims to bring the benefits of consumption upgrading closer to residents’ daily lives.

In terms of consumption promotion, Huangpu will continue to actively participate in initiatives such as consumer goods trade-in programs and the Guangdong Premium Goods Shopping campaign. It will focus on expanding promotional activities for automobiles, home appliances and distinctive Huangpu products, providing consumers with a wider selection of quality goods and services.

At the same time, Huangpu recognizes the multiplier effect of integrating commerce, culture, tourism and sports. The district will tap into the appeal of signature destinations such as the ancient Fuxu Canal, Nanhai God Temple and Changling National Hiking Trail, connect cultural tourism resources, sports events, performances and commercial spaces into a coordinated network, and organize the “Vibrant Life Season” brand event. Through new scenarios and innovative business formats, the district will continue to unleash new momentum for service consumption.

From goods consumption to experiential consumption, and from neighborhood convenience to cultural enrichment, Huangpu District is striving to enable every resident to feel the warmth and vitality of urban development in the details of everyday life.