Star Products from Guangzhou's Huangpu Go Global!

On April 15, the 139th China Import and Export Fair (Canton Fair) officially opened, once again drawing global attention to Guangzhou. Guangzhou Huatang Food Co., Ltd. ("Huatang Food"), located in Huangpu District, made another striking appearance at the fair, showcasing two flagship products from its time-honored brands: "Hongmian" refined sugar and "Guangshi" pineapple beer.

In recent years, Huatang Food has actively participated in the 135th, 136th, and 138th sessions of the Canton Fair, maintaining close engagement with international buyers. Its products have successfully entered 20 to 30 countries and regions, including the United States, Canada, Europe, and Southeast Asia. Renowned for its exceptional quality, Hongmian refined white sugar has consistently topped national sugar industry quality rankings and serves as a key domestic supplier for several multinational food corporations.
Beyond sugar products, Huatang Food’s "Guangshi" brand holds the nostalgic taste of childhood for generations of Guangzhou locals. Founded in 1934, Guangshi’s pineapple beer brewing technique is recognized as a representative item of intangible cultural heritage in Huangpu District. While already enjoying immense popularity in South China, Guangshi has recently expanded its national footprint through sponsorships of the Huangpu Marathon and auto club events, successfully transitioning from a regional favorite into a nationwide brand.
Huatang Food has deep roots at the Canton Fair. From its early days participating alongside the Huangpu District delegation to now hosting an independent booth on the main exhibition aisle, the company's internationalization strategy has grown increasingly robust. At this year’s fair, Huatang Food’s booth features a vibrant yellow color scheme to maximize the visual impact of Guangshi pineapple beer, complemented by a diverse lineup including Hongmian specialty sugars and low-sugar health beverages.
When engaging with global buyers, Huatang Food plays not only the "nostalgia card" but, more importantly, the "quality card." To meet the diverse demands of the international market, the company has made precise, adaptable adjustments for overseas consumers while maintaining its stringent quality standards.
On the Canton Fair stage, Huatang Food is showcasing more than just products; it is demonstrating how a traditional manufacturing enterprise can successfully embrace "new quality productive forces." Amid the wave of digitalization, this seemingly traditional food company has long been a pioneer, standing as one of China's earliest sugar manufacturers to implement digital transformation.
Speaking of the supportive business environment in Huangpu, a company representative noted that the district has actively helped enterprises overcome practical challenges such as product certification and overseas market access. Through policy support, dedicated service channels, and the empowerment of the regional "Made in Huangpu" brand, the district has effectively lowered the costs of going global.

Huatang Food Production Line

"We hope to leverage the Canton Fair to establish Hongmian and Guangshi as benchmark brands for Chinese sugar products and Cantonese beverages among global consumers," the representative said. Looking ahead, Huatang Food has a clear vision: to upgrade from merely exporting products to building a global brand presence, enabling the distinctive flavors of Guangzhou to integrate deeply into the global consumer market.
With the 139th Canton Fair in full swing, these time-honored treasures from Huangpu are once again ready to charm international buyers.