Singapore's Sim Leisure Group Signs Agreement to Launch ESCAPE Park in Guangzhou's Huangpu District

Recently, the Singapore-based Sim Leisure Group officially signed an agreement to launch its ESCAPE Park project in the Guangzhou Development District and Huangpu District. With a total investment of 400 million yuan, the project marks Sim Leisure Group's debut in the Chinese market. It will be developed into a comprehensive leisure and tourism destination. Once operational, the project is expected to attract approximately one million visitors annually.

The landscape of the Guangzhou Development District and Huangpu District

Photo by Li Jianfeng

As Sim Leisure Group's debut in the Chinese market, the ESCAPE Park project will feature a diverse range of attractions, including a water park, ESCAPE adventure facilities, jungle challenge courses, aerial cableways, and water slides. The introduction of this project effectively fills the gap in large-scale, immersive, and interactive comprehensive entertainment venues in Huangpu District, marking the official entry of Huangpu's cultural and tourism industry into a new era of "large-scale theme parks."

The settlement of the ESCAPE Park is not only another strategic move by an internationally renowned brand into the Chinese market, but it will also bring advanced operational expertise and international tourist flows to Huangpu District. As an international cultural and tourism benchmark project, its innovative business formats and high-standard operational model will drive the upgrading of Huangpu's cultural and tourism industry towards high-quality and immersive experiences. It aims to attract upstream and downstream enterprises to create an integrated industrial ecosystem covering culture, commerce, tourism, and sports, thereby injecting strong impetus into the region's high-quality development. (Text by Sun Xudong and Yu Huihong)