Boluo Dan's image design triumphs in intl design competition

The 2024 A' Design Awards in Italy recently announced that the Huangpu district's visual branding project "Boluo Dan" won the Silver Award in the graphic, illustration, and visual communication design category.

The award ceremony of the design competition. [Photo/WeChat account: gh_ce3bb2268796]

Boluo Dan is a national-level intangible cultural heritage celebrated annually at the Boluo Dan Temple Fair in Nansha Temple. Huangpu Cultural Tourism Bureau commissioned a professional design team to create a brand visual planning system based on folk symbols, blending traditional cultural charm with modern aesthetic demands.

Drawing inspiration from the cultural elements of Nansha Temple, the design incorporates the temple's layout into the brand logo, displaying symbols of Southern mythology such as the Vermilion Bird totems and seal elements, reflecting deep historical and cultural significance.

The design, which is based on the philosophical concept of Heaven Round Earth Square,  seamlessly integrates traditional and modern artistic techniques to highlight the cultural essence and contemporary value of the Boluo Dan brand. The design will be used to promote Boluo Dan culture applied on a variety of mediums including badges, scarves, and notebooks, using techniques like hot stamping and silk printing.

Huangpu will continue to advance brand activation, increase Boluo Dan's cultural influence, and strive to create a cultural brand exemplar using the Huangpu sample.

Logo of Boluo Dan. [Photo/WeChat account: gh_ce3bb2268796]

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